Latest report · 2026-W41
Members onlySix Ways In, Nine Ways Out
halloween bingo
High conversion
2,20030 days
halloween coloring pages
High conversion
4,80030 days
9 terms struck off. The data ruled them out.
New report every Monday
Know what sellsbefore you make it
A weekly research report on what Etsy buyers actually pay for, and the tools to check, write and price your listings.
Every list-by deadline, next 120 days
8 DEADLINES
Diwali · 9 Oct
OCTNOVDECJAN
Diwali · buyers need it by 8 Nov
diwali printablerangoli coloring pagediwali greeting card
10days left
19sellers in the Society
Founding price, $9 a month31 spots left
Report W41now6 products worth making this week
Top pick: halloween bingo, 2,200 Etsy searches in 30 days. 9 ideas struck off.
Shop GuardnowNew trademark filing: Be Someone
Checking your titles and tags against it and 959 other marks.
Deadlinesnow10 days to list for Diwali
List by 9 Oct so the listing is live before buyers start searching.
Free shop check
Is your shopone report away?
One brand name in a title or tag is enough for a takedown, and every strike counts against the whole shop. Type your shop name and see what a rights owner would find.
- Titles, all 13 tags and the full description
- 959 brands and protected phrases, judged in context
- The riskiest listing shown in full, with a safe word to use instead
Free, no sign-up. Reads your newest 100 active listings from Etsy's public data. 3 shop checks a day.
Free field guide · 2026 edition
Open. List.Sell.
Everything a first-year Etsy seller asks, answered with 2026 numbers and real Shop Manager screens. Where to start, what every fee costs, how to build a listing search can find, and what to do in the first 30 days so the shop is not invisible.
- pages
- 70
- pages
- chapters, plus 4 appendices
- 18
- chapters, plus 4 appendices
- real Etsy screens
- 33
- real Etsy screens
- checklists to work through
- 19
- checklists to work through
- IBefore you openIs Etsy worth it, what you can sell, picking a product people search for
- IIOpening the shopSetup step by step, every fee on one sale, Shop Manager, branding and policies
- IIIListings that get foundAnatomy of a listing, SEO that matches search now, photos, pricing
- IVThe first 30 daysThe launch calendar, reading Stats, orders and reviews, staying out of trouble
- VGrowth beyond searchAds for beginners, free external traffic, the 90-day review
Download the PDF No email, no sign-up. 5 MB.
Keyword toolsand what they miss
The popular Etsy SEO tools are good at search volume. None of them watch your shop for trademarks. Here is the honest side by side, from their own pricing pages.
| Checked 21 September 2026 | Seller Secret Society | eRank | Marmalead | EverBee | Alura | Sale Samurai | Listadum |
|---|---|---|---|---|---|---|---|
| Price to start | $9/mo, first 7 days free | Free plan, paid from $5.99/mo | $19/mo, $16/mo yearly | Free plan, paid from $24.99/mo | Free plan, paid from $7.99/mo | Free plan, paid $19.99/mo, 3-day trial | Free plan, paid from $10/mo per shop |
| Keyword search volume | PartlyWeekly, from Etsy's own 30-day counts | Yes5 to 500 lookups a day by plan | Yes | Yes10 on free, unlimited paid | Yes | YesUnlimited on paid | YesKeyword Explorer |
| Whole-shop trademark screenEvery title, tag and description against known brands and protected phrases | Yes959 marks, judged in context | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Alert when a new US or UK trademark filing matches your listings | YesUS daily, UK weekly, emailed | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| A weekly list of what to make and what to skip | YesTargets plus a blacklist, every Monday | PartlyTrend data, you decide | PartlyTrend data, you decide | PartlyProduct data, you decide | PartlyProduct data, you decide | PartlyTrend charts, you decide | PartlyTrend reports, you decide |
| Competitor shop tracking | Yes10 shops, sales per day | Yes5 to 200 shops by plan | Not listed | YesSaved shops | Yes | YesCompetition tracker | YesShop Tracker |
| AI listing writer | YesScreened for trademarks first | Yes | PartlyAI description critique | Yes | Yes | Not listed | YesAI credits by plan |
| Lessons and a seller community | YesSkool group, weekly lessons | PartlyCourses | Not listed | Not listed | Not listed | Not listed | Partly1:1 call on the $100/mo plan |
Where they are better
If you look up hundreds of keywords a day, the dedicated keyword tools do that at a bigger scale, and some of them work right inside Etsy through a browser extension. Nothing stops you keeping one of them next to us.
What none of them do
Watch your shop for trademarks. A keyword tool tells you what buyers search for. It does not tell you that the phrase in your best title is a registered brand, or that someone filed for it last week.
Prices and features as listed on each tool's own pricing or feature page on 21 September 2026; a dash means the feature was not listed there. Sources: eRank, Marmalead, EverBee, Alura, Sale Samurai, Listadum. eRank, Marmalead, EverBee, Alura, Sale Samurai, Listadum are trademarks of their owners. Seller Secret Society is not affiliated with or endorsed by any of them.
Why not just ask a chatbot?
Intelligence is free now.Memory isn't.
Any chatbot can write a listing. None of them has been reading the trademark registers and Etsy every day and keeping what it read. That record is what you get here, and it grows every day since 19 Sepember 2026.
Running now · read from the database, not typed by hand
- US register
- yesterday at 08:15 UTC
- Last read of new trademark applications
- Last 7 days
- 7,140
- US and UK applications in seller classes read
- UK journal
- 2026-039
- Newest weekly issue read, cover to cover
- Today
- 2
- Etsy shops read for the day's sales
- Shop Guard
- 3,038
- Listings screened in the last 7 days
- Brands
- 959
- Names and phrases every listing is checked against
Don't take our word for it. Test it.
Type your shop. Copy the question into any chatbot you use, then run the same check here and compare.
Ask your chatbot
Look at my Etsy shop etsy.com/shop/YOURSHOP. Which of my listings use a trademarked word in the title or tags, and was any trademark application filed in the last 30 days that matches words in my listings? Give the serial number and a link to the official record for each one.
Ask this site
- Your newest 100 listings, read from Etsy right now
- Every title and all 13 tags against 959 brand names
- New trademark applications from the last five weeks that match your words
Free shows the riskiest listing and the newest match. Members see every one, the whole shop, and get an email when a new match turns up.
Then put the two answers side by side. No sign-up for either.
To do this yourself, every week
- 1Read every new US trademark application. In the last 7 days we read 5,447 in the classes Etsy sellers list in.
- 2Download Friday's UK trademark journal (issue 2026-039), a file of about 170 MB, and search it.
- 3Check every title and all 13 tags against 959 brand names and protected phrases.
- 4Paste your listings into a chat, 100 at a time, and ask again.
- 5Tomorrow, start over.
Or let it run while you sleep.
Every finding links to where it came from: the official trademark record, the Etsy listing, the math behind an estimate. When something is wrong, there is a person to tell.
The slop filter
Chatbots writelike chatbots
Buyers skim past copy that sounds machine made. Every listing the Writer makes goes through the slop filter before you see it, then the trademark screen checks every word.
Caught in this draft
13
- Filler words and phrases7
- Hype and vague claims3
- Pushy lines and shouting2
- Dashes1
62 words in, 43 out. The same rules run on every draft.
Draft · written by a chatbot
Elevate your space with this stunning boho wall art — a must-have for any plant lover! Whether you're refreshing your living room or hunting for the perfect gift, this curated set of 3 prints is a testament to minimalist design. Meticulously made and ready to download, it's not just decor, it's a lifestyle. Don't miss out!!! Unlock your home's full potential today.
After the filter
Three botanical prints in soft sage green, for a calm living room or a plant lover's shelf. You get 3 high resolution files sized for 5x7, 8x10 and 11x14 frames. Print at home or at any print shop. Digital download, nothing is shipped.
Made with the help of AI tools, then edited and checked by the seller.
- 0 filler words
- 0 dashes
- Trademark screen: clear of 959 marks
- Your AI line, word for word
Six targetsand a blacklist
Research that says no to most ideas, tools that stay on our server, and the lessons behind both. Every figure comes from a page opened that week.
Why the yearly average lies · Report 2026-W39
<20
eRank yearly average for "santa sack personalized"
816
Etsy searches for the same term in the last 30 days
Seasonal demand hides inside a yearly number. The report reads the last 30 days, so you see the wave while there is still time to list.
Filed this week,in your tags next week
Everyday phrases get claimed as trademarks all the time. Shop Guard reads every new US application daily and the UK Trade Marks Journal every week, and emails members the day one matches their listings.
New US and UK applications · last month
- BE SOMEONEUS · Filed Sep 26
For clothing
- PELICAN SURUS · Filed Sep 26
For clothing
- OBSIDIAN SUNUS · Filed Sep 26
For clothing
- RIGHT TO LOVEUS · Filed Sep 26
For clothing
Pending applications are not registered yet. Once registered, the owner can report every listing that uses the phrase. UK data: Open Government Licence v3.0.
What a fix looks like
Example listing
Building Block Birthday Party Invitation | Lego Theme Printable Invite for Boys
birthday invitelego partyblock partykids party printable
Critical: a registered toy brand in the title and a tag. The owner files takedowns on Etsy, and a strike counts against the whole shop.
Who runs this
TodorTodorov
Founder
Seller Secret Society is run by one person who sells on Etsy and designs for Amazon sellers every day. The research method and the trademark checker were used on his own shop before they came here.
16 years in design
F5 Design Studio, listing images for Amazon sellers since 2010.
Sells on Etsy himself
Runs his own digital product shop, with the same fees, deadlines and trademark risks as yours.
Trademark screening
The same 959-mark database he uses on his own listings.
Runs the research himself
Every weekly report is his own sweep, with every figure read that week.
Traffic · Pin Creator
Free Pinterest traffic,on autopilot.
Official Pinterest API
A listing goes in, a stack of on-brand pins comes out, and they publish straight to your Pinterest board.
01
Pick a listing
Start from any Etsy listing. Pull in its photos and its style.
02PINPINPIN
PINPINPINAI builds the pins
Five to ten on-brand pins, each with a title, description and alt text written for you.
03
Your Pinterest board
One click to Pinterest
Publish straight to your board. No export, no copy and paste.
Create my pinsIncluded with your membership. Publishes through the official Pinterest API.
sellersecretsociety.com/app
Hosted toolbox
Tools that runon our server
Real screens from the members' area. Nothing to install. Log in with your Skool email and every tool is there, in light or dark.
- My ShopShop GuardShop Health Report
- ResearchProduct ValidatorDossier VaultTag RadarShop TrackerSeasonal Calendar
- WorkshopVector Forge (coming soon)Sticker Sheets (coming soon)Coloring Pages (coming soon)
- StudioListing Designer (coming soon)Mockup Studio (coming soon)Lightbox (coming soon)
- ListingsListing WriterListing CheckerDelivery Sheet Creator (coming soon)
- TrafficPin CreatorSocial Post Writer (coming soon)Content Calendar (coming soon)Traffic Report (coming soon)
- MoneyProfit CalculatorDiscount LabStatement Decoder (coming soon)Sales Report (coming soon)
- LibraryTemplatesPrompt Library (coming soon)Workflows (coming soon)Skills
Profit Calculator
$4.07
What you keep on a $5.00 digital sale in the US, after the transaction, processing and listing fees.
Seasonal Calendar
10days
Until you should list for Diwali. Buyers need it by 8 Nov.
Dashed tools are coming soon. Members get each one the day it goes live.
40 lessons
From research to KDP, one lesson a week.
- Trademark safety
- SVG factory
- Coloring automation
- Listing images
- Pricing and bundles
- Pinterest traffic
Each topic has a free lesson that shows the result and a members lesson with the prompts and templates.
Member prices
The services stay services. Members pay less.
Trademark Scan
Every listing checked against 959 marks, with a fix sheet.
Shop Audit
Tags, titles, pricing and timing, rewritten for you.
One scan at member price can cover a month of membership.
Pricing
Early memberspay less
The price goes up in public steps as the community grows. Your price is locked the day you join, for as long as you stay.
YOU ARE HERE
Founding
0 to 50 members
$9/mo
Early
50 to 150
$19/mo
Growth
150 to 300
$29/mo
Full
300+
$39/mo
Annual plans come with a free Trademark Scan from the Early step, and a Scan or Shop Audit from Growth.
Free every Monday
Not ready to join?Take one pick a week
One product idea from that week's report, with its Etsy searches and conversion. One email, Monday morning, unsubscribe in one click.
Questionsbefore you join
Why is the membership on Skool?
Skool runs the community, the lessons and the payments. This site holds the tools and the reports. Once you are in the Skool group, open the Join page here, type your Skool @name and your tools open right away.
What do I get in the free week?
Everything except two things: you get 10 AI credits instead of 100, and template and skill downloads open on day 8. Shop Guard scans, the Shop Health Report, the weekly research reports and every lesson are open from day one.
Can I cancel?
Yes, any time, from your Skool settings. Cancel inside the first 7 days and you pay nothing. Your price stays locked for as long as you stay a member.
I am just starting. Is this for me?
Yes. The weekly report tells you what to make before you spend a week on it, and the Listing Checker catches brand words before your first listing goes live.
Does it work for Amazon?
The tools are built for Etsy. The lessons cover KDP too, and members pay less for Amazon listing images from F5 Design Studio.
Do you change anything in my shop?
No. Shop Guard reads your public listings and shows you what to fix. Nothing changes on Etsy unless you change it yourself. We never ask for your Etsy password.