How it's built
Data first.AI last.
Most of this site is plain code that reads official sources every day and remembers what it read. The AI does three narrow jobs, and everything it writes goes through the same checks before you see it. The daily record starts on 19 September 2026.
Where the data comes from
Etsy Open API
Listings, tags, prices, shop sales counters, favorites and reviews, through Etsy's official API. Never by scraping Etsy's pages.
When you run a check, and once a day for shops and listings you track or watch
United States Patent and Trademark Office
New trademark applications, kept when they fall in the classes Etsy sellers list in.
Every day
UK Intellectual Property Office
The Trade Marks Journal, every application published that week. Open data under the Open Government Licence v3.0.
Every Friday
European Union Intellectual Property Office
New EU applications, through the official API.
Being connected
Our trademark database
959 brand names and protected phrases that get Etsy listings reported, each with the goods it covers and a safe word to use instead.
Updated as new cases come in
Exchange rates
The European Central Bank's daily reference rates, to add up prices in different currencies.
Once a day
What the AI does
- Decides whether a word that is also a brand is used the way the brand uses it, so an everyday word is not flagged for nothing.
- Sorts buyer reviews into why they bought, what they love, what they complain about and what they wish for. It points at reviews by number; the counts and quotes come from the reviews themselves.
- Drafts listing titles, tags and descriptions in your shop style.
What plain code does
- Reads the registers and Etsy, and keeps the daily record.
- Matches every new application against your listings.
- Estimates sales from public reviews and each shop's own review rate, and shows the math.
- Enforces Etsy's rules: 13 tags, 20 characters each, 140 character titles.
- Removes AI filler, hype and dashes from every draft, and screens every word for trademarks before you see it.
- Adds your AI line and your copyright block word for word, never rewritten by the AI.
Rules we keep
- We never ask for your Etsy password.
- Nothing changes in your shop unless you press a button that says what will change.
- Listing content from Etsy is kept for six hours at most, as Etsy's API terms require.
- Every finding links to where it came from, so you can check it yourself.
See it on your own shop
The free check reads your newest 100 listings and the latest trademark applications. No sign-up.