New report every Monday
A weekly research report on what Etsy buyers actually pay for, and the tools to check, write and price your listings.
Every list-by deadline, next 120 days
7 DEADLINES
Black Friday and Cyber Monday · buyers need it by 27 Nov
9days left
29sellers in the Society
Report W44now6 products worth making this week
Top pick: wedding budget spreadsheet, 3,800 Etsy searches in 30 days. 9 ideas struck off.
Shop GuardnowNew trademark filing: Waitlist
Checking your titles and tags against it and 959 other marks.
Deadlinesnow9 days to list for Black Friday and Cyber Monday
List by 13 Nov so the listing is live before buyers start searching.
Free shop check
One brand name in a title or tag is enough for a takedown, and every strike counts against the whole shop. Type your shop name and see what a rights owner would find.
Free, no sign-up. Reads your newest 100 active listings from Etsy's public data. 3 shop checks a day.
Free field guide · 2026 edition
Everything a first-year Etsy seller asks, answered with 2026 numbers and real Shop Manager screens. Where to start, what every fee costs, how to build a listing search can find, and what to do in the first 30 days so the shop is not invisible.
The popular Etsy SEO tools are good at search volume. None of them watch your shop for trademarks. Here is the honest side by side, from their own pricing pages.
| Checked 21 September 2026 | Seller Secret Society | eRank | Marmalead | EverBee | Alura | Sale Samurai | Listadum |
|---|---|---|---|---|---|---|---|
| Price to start | $9/mo, first 7 days free | Free plan, paid from $5.99/mo | $19/mo, $16/mo yearly | Free plan, paid from $24.99/mo | Free plan, paid from $7.99/mo | Free plan, paid $19.99/mo, 3-day trial | Free plan, paid from $10/mo per shop |
| Keyword search volume | PartlyWeekly, from Etsy's own 30-day counts | Yes5 to 500 lookups a day by plan | Yes | Yes10 on free, unlimited paid | Yes | YesUnlimited on paid | YesKeyword Explorer |
| Whole-shop trademark screenEvery title, tag and description against known brands and protected phrases | Yes959 marks, judged in context | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Alert when a new US or UK trademark filing matches your listings | YesUS daily, UK weekly, emailed | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| A weekly list of what to make and what to skip | YesTargets plus a blacklist, every Monday | PartlyTrend data, you decide | PartlyTrend data, you decide | PartlyProduct data, you decide | PartlyProduct data, you decide | PartlyTrend charts, you decide | PartlyTrend reports, you decide |
| Competitor shop tracking | Yes10 shops, sales per day | Yes5 to 200 shops by plan | Not listed | YesSaved shops | Yes | YesCompetition tracker | YesShop Tracker |
| AI listing writer | YesScreened for trademarks first | Yes | PartlyAI description critique | Yes | Yes | Not listed | YesAI credits by plan |
| Lessons and a seller community | YesFree Skool group, weekly lessons | PartlyCourses | Not listed | Not listed | Not listed | Not listed | Partly1:1 call on the $100/mo plan |
If you look up hundreds of keywords a day, the dedicated keyword tools do that at a bigger scale, and some of them work right inside Etsy through a browser extension. Nothing stops you keeping one of them next to us.
Watch your shop for trademarks. A keyword tool tells you what buyers search for. It does not tell you that the phrase in your best title is a registered brand, or that someone filed for it last week.
Prices and features as listed on each tool's own pricing or feature page on 21 September 2026; a dash means the feature was not listed there. Sources: eRank, Marmalead, EverBee, Alura, Sale Samurai, Listadum. eRank, Marmalead, EverBee, Alura, Sale Samurai, Listadum are trademarks of their owners. Seller Secret Society is not affiliated with or endorsed by any of them.
Why not just ask a chatbot?
Any chatbot can write a listing. None of them has been reading the trademark registers and Etsy every day and keeping what it read. That record is what you get here, and it grows every day since 19 Sepember 2026.
Running now · read from the database, not typed by hand
Type your shop. Copy the question into any chatbot you use, then run the same check here and compare.
Ask your chatbot
Look at my Etsy shop etsy.com/shop/YOURSHOP. Which of my listings use a trademarked word in the title or tags, and was any trademark application filed in the last 30 days that matches words in my listings? Give the serial number and a link to the official record for each one.
Ask this site
Free shows the riskiest listing and the newest match. Members see every one, the whole shop, and get an email when a new match turns up.
Then put the two answers side by side. No sign-up for either.
Or let it run while you sleep.
Every finding links to where it came from: the official trademark record, the Etsy listing, the math behind an estimate. When something is wrong, there is a person to tell.
The slop filter
Buyers skim past copy that sounds machine made. Every listing the Writer makes goes through the slop filter before you see it, then the trademark screen checks every word.
Caught in this draft
13
62 words in, 43 out. The same rules run on every draft.
Draft · written by a chatbot
Elevate your space with this stunning boho wall art — a must-have for any plant lover! Whether you're refreshing your living room or hunting for the perfect gift, this curated set of 3 prints is a testament to minimalist design. Meticulously made and ready to download, it's not just decor, it's a lifestyle. Don't miss out!!! Unlock your home's full potential today.
After the filter
Three botanical prints in soft sage green, for a calm living room or a plant lover's shelf. You get 3 high resolution files sized for 5x7, 8x10 and 11x14 frames. Print at home or at any print shop. Digital download, nothing is shipped.
Made with the help of AI tools, then edited and checked by the seller.
Research that says no to most ideas, tools that stay on our server, and the lessons behind both. Every figure comes from a page opened that week.
Why the yearly average lies · Report 2026-W39
<20
eRank yearly average for "santa sack personalized"
816
Etsy searches for the same term in the last 30 days
Seasonal demand hides inside a yearly number. The report reads the last 30 days, so you see the wave while there is still time to list.
Everyday phrases get claimed as trademarks all the time. Shop Guard reads every new US application daily and the UK Trade Marks Journal every week, and emails members the day one matches their listings.
New US and UK applications · last month
For clothing · already in 1 listing we watch
For classes and entertainment, clothing
For clothing
For clothing
Pending applications are not registered yet. Once registered, the owner can report every listing that uses the phrase. UK data: Open Government Licence v3.0.
What a fix looks like
Example listing
Building Block Birthday Party Invitation | Lego Theme Printable Invite for Boys
Critical: a registered toy brand in the title and a tag. The owner files takedowns on Etsy, and a strike counts against the whole shop.
Who runs this
Founder
Seller Secret Society is run by one person who sells on Etsy and designs for Amazon sellers every day. The research method and the trademark checker were used on his own shop before they came here.
16 years in design
F5 Design Studio, listing images for Amazon sellers since 2010.
Sells on Etsy himself
Runs his own digital product shop, with the same fees, deadlines and trademark risks as yours.
Trademark screening
The same 959-mark database he uses on his own listings.
Runs the research himself
Every weekly report is his own sweep, with every figure read that week.
Traffic · Pin Creator
A listing goes in, a stack of on-brand pins comes out, and they publish straight to your Pinterest board.
Start from any Etsy listing. Pull in its photos and its style.
10 Fall Coloring Pages
sellersecretsociety.comHalloween Bingo, 30 Cards
sellersecretsociety.comThanksgiving Games Pack
sellersecretsociety.comFive to ten on-brand pins, each with a title, description and alt text written for you.
10 Fall Coloring Pages
sellersecretsociety.comHalloween Bingo, 30 Cards
sellersecretsociety.comThanksgiving Games Pack
sellersecretsociety.comCozy Gratitude Journal
sellersecretsociety.comChristmas Trivia Game
sellersecretsociety.comKids Word Search Bundle
sellersecretsociety.comPublish straight to your board. No export, no copy and paste.
Hosted toolbox
Real screens from the members' area. Nothing to install. Log in with your email and every tool is there, in light or dark.
Profit Calculator
$4.07
What you keep on a $5.00 digital sale in the US, after the transaction, processing and listing fees.
Seasonal Calendar
9days
Until you should list for Black Friday and Cyber Monday. Buyers need it by 27 Nov.
Dashed tools are coming soon. Members get each one the day it goes live.
40 lessons
Each topic has a free lesson that shows the result and a members lesson with the prompts and templates.
Member prices
Trademark Scan
Every listing checked against 959 marks, with a fix sheet.
Shop Audit
Tags, titles, pricing and timing, rewritten for you.
One scan at member price can cover a month of membership.
Free tool
When a copy shows up on SHEIN, Temu, Amazon, AliExpress, Etsy or eBay, speed matters. Build a ready-to-send copyright takedown notice in two minutes, get the exact place to file it, and a clean evidence pack. Free, and your images never leave your browser.
Pricing
The price goes up in public steps as the community grows. Your price is locked the day you join, for as long as you stay.
YOU ARE HERE
Founding
0 to 50 members
$9/mo
Early
50 to 150
$19/mo
Growth
150 to 300
$29/mo
Full
300+
$39/mo
What the membership includes
One membership opens everything below. The first 7 days are free: you add a card on Stripe's page and nothing is charged until the trial ends. Cancel from your account in two clicks.
My Shop
Research
Workshop
Studio
Listings
Traffic
Money
Library
During the free week
Every scan and report is open. AI tools run on 10 credits, and template and skill downloads open when the first paid month starts.
Need more AI credits?
Optional top-ups that never expire: 50 for $5, 150 for $12, 400 for $29.
Coming to members, at no extra cost
Sticker Sheets, Mockup Studio, Bulk Uploader, Statement Decoder, Sales Report, Prompt Library, Workflows.
Free every Monday
One product idea from that week's report, with its Etsy searches and conversion. One email, Monday morning, unsubscribe in one click.
$9 a month for founding members, with the first 7 days free. You add a card on Stripe's page to start the trial and nothing is charged until it ends. Your price stays locked for as long as you stay a member.
Everything except two things: you get 10 AI credits instead of 100, and template and skill downloads open on day 8. Shop Guard scans, the Shop Health Report, the weekly research reports and every lesson are open from day one.
Yes, any time, from Membership and billing in your account. It takes two clicks. Cancel inside the first 7 days and you pay nothing; after that you keep access until the end of the month you paid for.
It is our free community: lessons, the weekly dossier posts and questions between sellers. Anyone can join it. The tools, the full reports and the AI credits are part of the membership on this site.
Yes. The weekly report tells you what to make before you spend a week on it, and the Listing Checker catches brand words before your first listing goes live.
The tools are built for Etsy. The lessons cover KDP too, and members pay less for Amazon listing images from F5 Design Studio.
No. Shop Guard reads your public listings and shows you what to fix. Nothing changes on Etsy unless you change it yourself. We never ask for your Etsy password.
